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IMPACTO GLOBALStrategic marketing agency

We dowhat your brandneeds

Strategic marketing agency

Venezuela, Panama and the United States

Where and why does your brand need to be?

Along a store’s path to purchase and beyond it, there are strategic spaces and commercial actions that can shape visibility, experience and the buying decision.

Explore each space, discover its potential and find the opportunities that best fit what your brand needs.

Top-down floor plan of a storeTour of seven zones: outdoor spaces, entrance, checkout, aisle, shelf, endcap and behind the scenes. Each zone explains what it is, the actions carried out there and its strategic goal.EntranceOutdoor spacesEvents, stadiums, beachesCheckoutAisleShelfEndcapBehind thescenes
Hawaiian Tropic promoters at a BTL activation

Outdoor spaces

Brand connection and activation zones

What is it? Spaces outside the store or in strategic settings where brands connect with consumers and shoppers through experiences, communication and commercial actions.

Actions we carry out
  • Outdoor advertising: billboards, banners, hanging banners, inflatables, wind dancers and flags
  • Displays and setups: promotional tents, stands and showcases
  • BTL activations and brand experiences
  • Product promotion, tastings, demos and sampling
  • Entertainment and brand characters
  • Sponsorships and brand presence at sports events, concerts, beaches, schools and recreational or corporate venues
  • Mobile campaigns and proximity actions

Strategic goal: Extend the brand’s reach, connect with consumers at relevant moments, create memorable experiences and strengthen brand preference and purchase intent.

Brands that trust us

HermoHellmann'sDimassiSupermercado El BosqueSavitalAXENucitaPirulinPastas SindoniKotexSupermercado Ali FungRexonaDoña TitaAlimentos Las TunasKnorrDel Monte
TigoScottExxelHuggiesCotoperíServiportHawaiian TropicEnergizerP&GSupermercados LuxorOGXSedalVaselineFaguaxLumistar

Free guide to plan a BTL activation

Goal, place, permits, talent, materials and measurement: what to define before taking your brand to a concert, a stadium or a university.

Download the guide

Frequently asked questions

If your question isn’t here, write to us and we’ll answer with the details of your project.

Ask a question
Which countries do you work in?

We serve brands in Venezuela, Panama and the United States, and provide our services nationwide. Tell us the city and date of your project and we’ll confirm coverage.

Can I hire staff only, for the point of sale or an event?

Yes. We hire in-store promoters, promo & sampling promoters, merchandisers, promoters, hosts and models. The service includes category and product training, custom uniforms and supervision.

What reports do I get at the end?

It depends on the service: activations with in-store promoters include a 360° report, merchandisers deliver a performance report per point of sale, and events close with a report including a photo record.

Do you handle permits for a BTL activation?

Yes. For BTL activations we handle the permits and the applicable municipal tax payments.

Do you design and manufacture the materials?

Yes. We do industrial design with 3D renders, manufacturing and installation of displays and setups, and lithographic production of packaging, labels and POP material.

Can the training be virtual?

Yes. Programs for sales, trade and marketing teams are delivered in person, online or hybrid, with content tailored to your business.

What do you need to quote my project?

The brand, the service you’re interested in, the city, the estimated date and a description of what you’re looking for, such as the number of points of sale or people. If you have a brief or references, you can attach them in the form.

Tell us what your brand needs

  • Goal and audience
  • Place and timing
  • Permits and taxes
  • Talent and uniforms
  • Materials and logistics
  • Measurement and wrap-up

Plan your next BTL activation with no loose ends

A free guide with the six decisions to make before taking your brand to an event, a stadium or a university.