A practical guide with the six decisions to make before taking your brand to an event, a stadium or a university.
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Free guide by Impacto GlobalPlan your BTL activationSix decisions before you hit the street
Chapter 11Goal and audienceWhat you want to achieve, with whom, and how you’ll know it worked.
Chapter 22Place and timingConcerts, stadiums, beaches, universities or urban spaces: how to choose.
Chapter 33Permits and taxesWhich municipal procedures to check before confirming the date.
Chapter 44Talent and uniformsStaff profile, product training and branded outfits.
Chapter 55Materials and logisticsPieces, setup, transport and the activation day’s schedule.
Chapter 66Measurement and wrap-upWhat to record during the activation and how to put together the final report.
What the guide includes
Chapter 1Goal and audienceWhat you want to achieve, with whom, and how you’ll know it worked.
Chapter 2Place and timingConcerts, stadiums, beaches, universities or urban spaces: how to choose.
Chapter 3Permits and taxesWhich municipal procedures to check before confirming the date.
Chapter 4Talent and uniformsStaff profile, product training and branded outfits.
Chapter 5Materials and logisticsPieces, setup, transport and the activation day’s schedule.
Chapter 6Measurement and wrap-upWhat to record during the activation and how to put together the final report.
Who it’s for
Brand managers, trade marketing teams and event leads who are preparing an activation and want to arrive at the day with everything sorted.
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Signed by Impacto Global
[NAME AND JOB TITLE OF THE GUIDE’S AUTHOR]
Frequently asked questions
Does the guide cost anything?
No. It’s a free resource from Impacto Global. We only ask for your details to send it to you.
What format does it come in?
It’s a PDF you can download when you submit the form.
Does it work for any country?
The guide is general. Municipal permits and taxes vary by city, so we recommend confirming them with the city hall or with us.
Draft for legal review. Before publishing, this text must be reviewed by a lawyer in the United States and in Venezuela.
Last updated: [DATE]
Controller: Impacto Global USA LLC, a company registered in the state of [STATE OF REGISTRATION], with its address at [ADDRESS OF IMPACTO GLOBAL USA LLC]. Email: contacto@somosimpactoglobal.com. Phone: +1 786 690 4961.
What data we collect
Contact details you enter in the forms: name, job title, company, brand, email, phone, country, city and your project details.
Store purchase data: products, quantities, shipping address and billing details. Payments are processed by a third-party provider; we do not store card numbers.
Application data from Careers: résumé, availability and, only for the roles that require it, sizes, height and photograph.
Testimonials you send for publication, with your name, job title and company.
Technical and browsing data through cookies, as described in the cookie policy.
How we use it
To answer inquiries, prepare quotes and provide the contracted services.
To process orders, shipments, exchanges and returns.
To evaluate applications for current and future job opportunities.
To publish testimonials, only with your express authorization.
To send commercial information, only if you agree. You can unsubscribe at any time from the link in the email or by writing to us.
To comply with legal, accounting and tax obligations.
Who we share it with
With providers that help us operate (web hosting, email, spreadsheets, WhatsApp messaging, payment processors and shipping companies), under agreements that prevent them from using your data for other purposes. Also with authorities when required by law. We do not sell your personal data or share it for cross-site targeted advertising.
WhatsApp and messages
If you write to us on WhatsApp, MIA, our virtual assistant, will answer, followed by a team member when needed. We will only send you commercial messages with your consent, and you can ask us to stop at any time.
Your rights
You can ask us for access, correction, a copy or deletion of your data, and object to its use for marketing. If you live in a state with its own privacy law, such as Texas or Florida, we will also apply the rights that law grants you. Write to contacto@somosimpactoglobal.com; we will respond within [TIMEFRAME, E.G. 45 DAYS].
Minors
The site is intended for businesses and adults. We do not knowingly collect data from children under 13. You must be at least 18 years old to apply.
Retention and security
We keep data for as long as the relationship lasts and for the time required by law. Applications are kept for [TIMEFRAME, E.G. 24 MONTHS]. We apply reasonable technical and organizational measures to protect the information.
Controller: Impacto Global S.A., RIF J-298908734, with its address at [ADDRESS OF IMPACTO GLOBAL S.A.], Bolivarian Republic of Venezuela. Email: contacto@somosimpactoglobal.com. Phone: +58 412 5149924.
Legal basis
We process your data with your consent and in accordance with the rights to honor, private life and access to personal information (habeas data) set out in articles 28 and 60 of the Constitution, the Law on Data Messages and Electronic Signatures, and the Special Law against Computer Crimes.
What data we collect
Contact and project details you enter in the forms.
Purchase, shipping and billing data for store orders.
Application data from Careers: résumé, availability and, only for the roles that require it, sizes, height and photograph.
Testimonials you authorize us to publish.
Browsing data through cookies, as described in the cookie policy.
How we use it
To answer inquiries, quote and provide the contracted services.
To process orders and issue the corresponding invoice.
To evaluate applications for current and future opportunities.
To send commercial information, only if you agree.
To comply with legal, tax and accounting obligations.
Who we share it with
With technology, messaging, payment and shipping providers that help us operate, and with authorities when required by law. Some of these providers may be located outside Venezuela. We do not sell your data.
Your rights
You can access, update, correct or request deletion of your data, and withdraw your consent at any time, by writing to contacto@somosimpactoglobal.com.
Retention and security
We keep data for as long as the relationship lasts and for the time required by tax and commercial regulations. Applications are kept for [TIMEFRAME]. We apply reasonable security measures.
Impacto Global USA LLC · Impacto Global S.A., RIF J-298908734 · contacto@somosimpactoglobal.com
Draft for legal review. Before publishing, this text must be reviewed by a lawyer in the United States and in Venezuela.
Controller in the United States: Impacto Global USA LLC.
What they are
Cookies are small files your browser stores so the site works and so we can understand how it is used.
Which cookies we use
Necessary: they remember your cookie choice, the store cart and site preferences. They cannot be turned off.
Analytics: Google Analytics 4, with anonymized IP. They are only activated if you choose “Accept all”.
We do not use advertising cookies or sell browsing information.
How to change your choice
Use “Cookie settings” in the footer or delete cookies from your browser. We honor the browser opt-out signal where the applicable law requires it.
Controller in Venezuela: Impacto Global S.A., RIF J-298908734.
What they are
Files your browser stores so the site works and to measure its use.
Which cookies we use
Necessary: your cookie choice, the cart and site preferences.
Analytics: Google Analytics 4, only with your consent.
How to change your choice
From “Cookie settings” in the footer or from your browser settings.
Impacto Global USA LLC · Impacto Global S.A., RIF J-298908734 · contacto@somosimpactoglobal.com
Draft for legal review. Before publishing, this text must be reviewed by a lawyer in the United States and in Venezuela.
Last updated: [DATE]
Provider in the United States: Impacto Global USA LLC, [STATE OF REGISTRATION], [ADDRESS OF IMPACTO GLOBAL USA LLC].
Use of the site
The content is for information purposes. Client brands, logos and photographs belong to their owners and are shown, with their authorization, as references of work performed. Copying the site’s content without permission is not allowed.
Services and quotes
Each service is quoted according to scope, city, date and number of people or pieces. The quote states its validity, payment terms and deliverables, and the service is confirmed upon written acceptance.
Store purchases
Prices are in United States dollars (USD) and do not include sales tax or shipping, which are calculated according to the destination.
Published prices are for reference until we confirm availability, quantity and destination.
Sending an order from the cart is a request; the contract is formed when we confirm the order and receive payment.
Customized products are manufactured after the design and the agreed deposit are approved.
Testimonials
We only publish real testimonials, sent by clients or collaborators who authorize their publication with their name, job title and company. If a testimonial comes from someone with a business or employment relationship with us, we will say so.
Liability
[LIMITATION OF LIABILITY, PENDING LEGAL REVIEW]
Governing law
Laws of the state of [STATE OF REGISTRATION] and the applicable federal laws of the United States. [JURISDICTION AND DISPUTE RESOLUTION]
Provider in Venezuela: Impacto Global S.A., RIF J-298908734, [ADDRESS OF IMPACTO GLOBAL S.A.].
Use of the site
The content is for information purposes. Client brands and photographs belong to their owners and are shown with their authorization.
Services and quotes
Each service is quoted according to its scope. The quote states its validity, payment method, applicable taxes and deliverables, and the service is confirmed upon written acceptance.
Store purchases
Published prices are for reference. When a price is expressed in foreign currency, its equivalent in bolívares at the official Central Bank of Venezuela rate of the day will also be shown, when regulations require it.
VAT is added to the price and, where applicable, the Tax on Large Financial Transactions (IGTF) for payments in foreign currency.
Every sale is backed by an invoice issued in accordance with SENIAT regulations.
Sending an order from the cart is a request; the sale is confirmed when we validate availability and receive payment.
Buyer’s rights
We respect the rights to information, warranty and fair treatment set out in Venezuelan consumer protection regulations for access to goods and services. Claims can be sent to contacto@somosimpactoglobal.com.
Testimonials
We only publish real testimonials authorized by the person who sends them.
Governing law
Laws of the Bolivarian Republic of Venezuela. [JURISDICTION, PENDING LEGAL REVIEW]
Impacto Global USA LLC · Impacto Global S.A., RIF J-298908734 · contacto@somosimpactoglobal.com
Draft for legal review. Before publishing, this text must be reviewed by a lawyer in the United States and in Venezuela.
Shipping in the United States: Impacto Global USA LLC.
Coverage and timing
We ship to [STATES OR CITIES WITH SHIPPING]. When we confirm your order, we’ll tell you the estimated dispatch date. If we don’t give a date, we dispatch within 30 days at most. If there is a delay, we’ll notify you before the deadline and you can accept the new date or cancel the order for a full refund.
Costs
Shipping cost is calculated by weight, volume and destination, and is shared before payment. [CARRIER AND RATES]
Delivery
Check the package when you receive it and report any damage within [TIMEFRAME, E.G. 48 HOURS] with photos.
Shipping in Venezuela: Impacto Global S.A., RIF J-298908734.
Coverage and timing
We ship to [STATES OR CITIES WITH SHIPPING]. When we confirm your order, we’ll tell you the estimated dispatch date and the courier company.
Costs
Shipping cost is shared before payment and invoiced together with the order. [COURIER COMPANIES AND RATES]
Delivery
Check the package when you receive it and report any damage within [TIMEFRAME] with photos.
Impacto Global USA LLC · Impacto Global S.A., RIF J-298908734 · contacto@somosimpactoglobal.com
Draft for legal review. Before publishing, this text must be reviewed by a lawyer in the United States and in Venezuela.
United States: Impacto Global USA LLC.
Customized products
Products made with your brand or to your specifications cannot be returned for a change of mind, because they are produced after the design is approved. We do cover manufacturing defects or differences from the approved design.
Standard products
You can request a return of non-customized products within [TIMEFRAME, E.G. 14 DAYS] of delivery, unused and in their original packaging.
How to request it
Write to contacto@somosimpactoglobal.com with your order number and photos. If approved, we refund through the same payment method within [TIMEFRAME].
Venezuela: Impacto Global S.A., RIF J-298908734.
Customized products
Products made with your brand cannot be returned for a change of mind. We cover manufacturing defects or differences from the approved design, according to the warranty stated on the invoice.
Standard products
You can request an exchange or return within [TIMEFRAME] of delivery, unused and in their original packaging.
How to request it
Write to contacto@somosimpactoglobal.com with your invoice number and photos. Refunds are made in the same currency and through the same payment method, according to current regulations.
Impacto Global USA LLC · Impacto Global S.A., RIF J-298908734 · contacto@somosimpactoglobal.com
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